Google has been steadily transforming how we search online. With the rise of AI-powered search, a new update called More Links Coming to Google’s AI Search Mode is set to reshape the browsing experience. For Indian readers, this development carries huge implications, not only for how information is consumed but also for businesses, bloggers, and marketers who rely on Google Search traffic.
In this article, we’ll break down what this update means, why it matters for India, and how you can adapt to benefit from it.
What Is Google’s AI Search Mode?
Google’s AI Search Mode is part of its Search Generative Experience (SGE), which uses generative AI to provide contextual answers. Instead of showing only a list of blue links, the AI can summarize information, provide quick insights, and now—direct users to more relevant links.
Key Features of AI Search Mode
- AI-generated summaries of queries.
- Multiple high-quality links within the AI answers.
- Improved visibility for authoritative sources.
- Smarter query understanding for regional languages like Hindi, Tamil, and Bengali.
Why Is This Update Important for Indian Readers?
India is one of the world’s largest internet markets, with over 800 million users. According to Statista, nearly 95% of search queries in India go through Google. With AI search introducing more links, Indian users can expect:
- Faster access to credible information in local and English languages.
- Broader perspectives, as multiple sources are highlighted.
- Better support for students and professionals who need quick, reliable references.
- Opportunities for small businesses to appear in AI-driven results.
How Do “More Links” Benefit Users?
Traditionally, people needed to scroll through several pages to find useful resources. With the update:
- AI answers will include a wider selection of links directly inside the summary.
- Readers can access multiple perspectives without digging deep.
- It will reduce misinformation, as trusted sources are prioritised.
Example
If you search for the best investment options in India in 2025, instead of browsing 10+ websites, the AI search result will:
- Show a summarised answer.
- Provide direct links to verified financial portals, news sites, and expert blogs.
Impact on Indian Businesses and Bloggers
This update is not only about user convenience; it’s also a game-changer for content creators and businesses.
Benefits
- Higher traffic potential: More links in AI results mean higher chances of visibility.
- Level playing field: Even smaller blogs can get featured if they provide value.
- Better engagement: Users are more likely to trust sources recommended by Google AI.
Challenges
- Competition will increase as more publishers aim to appear in AI search.
- Content must meet Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness).
SEO Strategies to Adapt
To rank better in Google’s AI Search Mode, Indian website owners should optimise their content smartly. Below are some strategies:
1. Focus on Long-Tail Keywords
Instead of broad terms like investment, use specific queries such as:
- Best mutual funds in India 2025
- Affordable travel destinations in South India
- Digital marketing tips for Indian startups
2. Enhance Content Readability
- Use short paragraphs.
- Write in simple, active voice.
- Add bullet points and tables for clarity.
3. Improve Content Authority
- Cite statistics from Indian government portals and research.
- Add real-world examples.
- Showcase expert opinions.
4. Optimize for Mobile and Local Search
- Since over 70% of Indian internet users are on mobile, ensure your site is mobile-friendly.
- Use regional keywords like best chai cafes in Delhi NCR.
Statistics on AI Search in India
| Metric | Value |
|---|---|
| Internet Users in India (2025 est.) | 850+ million |
| Google Search Market Share | ~95% |
| Share of Mobile Internet Usage | 70%+ |
| Growth of AI-based Queries (YoY) | ~22% |
(Source: Statista, TRAI, Google Reports)
Real-World Example: Education Sector
Imagine a student in Mumbai searching for the best MBA colleges in India with placement rates. With AI search:
- The student receives a summary of top institutions.
- Additional links to official college websites are highlighted.
- The AI suggests government rankings like NIRF for credibility.
This saves time and ensures accuracy compared to manually browsing multiple pages.
Conclusion
The rollout of More Links Coming to Google’s AI Search Mode is a big step in making search more transparent, accessible, and useful for Indian users. From students to professionals, and from small businesses to large publishers, everyone stands to benefit if they adapt to these changes.
For Indian content creators and businesses, the key is simple: focus on quality, trust, and relevance. By optimising for AI-driven search, you can not only improve visibility but also build long-term credibility.
Call to Action
Are you ready to optimize your website for Google’s AI Search Mode? Start by auditing your content today, identifying long-tail keywords, and improving readability. The future of search is here—make sure your content is ready to be part of it.