In India’s fast-evolving fintech landscape, Mudrex has become a trusted name in crypto investment. But behind its 2025 marketing success is a lesser-known powerhouse: Digirovers, a digital marketing agency driving innovation, performance, and growth.
This article explores Digirovers’ leadership role in Mudrex’s 2025 marketing campaigns, offering insights into strategies, results, and actionable lessons for businesses navigating India’s competitive digital ecosystem.
Table of Contents
Section | Description |
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Introduction | Overview of Digirovers & Mudrex partnership |
Digirovers’ Core Strengths | Services and expertise |
Strategic Highlights | Key 2025 marketing campaign tactics |
Results & Impact | Stats and real-world outcomes |
Actionable Insights | Lessons for Indian businesses |
Conclusion | Summary & Call to Action |
Who Are Digirovers?
Digirovers is a Gurgaon-based digital marketing agency known for data-driven performance campaigns. Their strength lies in:
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AI-powered content strategies
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Paid media optimization
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Crypto and fintech marketing expertise
“Digirovers combines creativity with analytics to drive tangible results for fintech brands like Mudrex.”
Mudrex: India’s Crypto Investment Platform
Before diving deeper, here’s why Mudrex matters:
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Founded: 2018
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HQ: Bengaluru, India
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User Base (2025): 1.5 million+ active investors
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USP: Automated crypto investment strategies for Indian users
Digirovers’ Leadership in Mudrex’s 2025 Marketing Campaigns
Why Mudrex Chose Digirovers
Mudrex evaluated multiple agencies but opted for Digirovers because of:
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Proven success in crypto and fintech marketing
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Deep understanding of Indian regulatory nuances
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Ability to handle multilingual content campaigns
Core Strengths of Digirovers in Action
Service Area | Details |
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Content Marketing | SEO blogs, video scripts, multilingual posts |
Paid Media | Google Ads, Facebook Ads, Twitter X campaigns |
Influencer Collaborations | Tier-1 Indian crypto influencers |
Analytics & CRO | AI-driven A/B testing, landing page optimization |
Strategic Highlights from the 2025 Campaign
Here’s a breakdown of the top-performing strategies:
1️⃣ Multilingual SEO Content
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Languages: Hindi, Tamil, Bengali, Marathi
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Keyword Focus: Crypto investments India, Bitcoin SIP, Mudrex review
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Impact: 60% increase in organic search traffic
2️⃣ Influencer-Driven UGC Campaigns
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Partnered with influencers like:
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Ranveer Allahbadia
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Crypto India YouTube channels
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“Influencer marketing accounted for 35% of new sign-ups in Q1 2025.” — Mudrex CMO
3️⃣ AI-Powered Retargeting
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Implemented machine learning models for:
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Behavioral retargeting
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Personalized ads based on user journey stages
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Result: 25% higher conversion rates compared to standard remarketing
4️⃣ Crypto Education Initiatives
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Free webinars and workshops:
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Targeted at Tier 2 and Tier 3 Indian cities
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Collaborated with local crypto communities
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Real-World Impact: Data-Backed Success
Campaign Results (Jan–June 2025)
Metric | Pre-Campaign | Post-Campaign | Growth % |
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Monthly Active Users | 700,000 | 1.5 million | 114% |
Website Traffic | 1.2 million | 2.8 million | 133% |
CAC (Customer Acquisition Cost) | ₹1,200 | ₹800 | 33% Decrease |
ROAS (Return on Ad Spend) | 2.5x | 5.2x | 108% |
“Mudrex’s growth trajectory wouldn’t have been possible without Digirovers’ marketing leadership.” — Mudrex Growth Team
Actionable Insights for Indian Businesses
Here are four key takeaways for Indian startups and marketers:
✅ Prioritize Regional Content
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Hindi, Tamil, and Bengali content isn’t optional—it’s essential.
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Localized messaging boosts trust and engagement.
✅ Focus on Influencer Authenticity
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Micro-influencers with loyal followings can outperform mega-celebrities in terms of ROI.
✅ Invest in AI-Driven Marketing
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Tools like Predictive Analytics and Behavioral Segmentation streamline spending and improve results.
✅ Understand Crypto-Specific Regulations
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Crypto brands must tailor campaigns in line with evolving RBI and SEBI guidelines.
Expert Opinions
“Digirovers stands out in fintech marketing because of their agility and Indian market focus.” — Ankur Warikoo, Entrepreneur
“Indian crypto marketing needs more data-driven strategies like those pioneered by Digirovers.” — Economic Times Marketing Review 2025
Conclusion: The Future of Digirovers + Mudrex
With crypto adoption growing in India, Mudrex’s continued success hinges on sustained marketing innovation. Digirovers’ leadership sets an example for how digital marketing agencies can drive measurable impact in complex, regulated industries.
For Indian fintech startups, partnering with experts like Digirovers isn’t just optional—it’s critical for scaling sustainably.
Call to Action
If you’re a fintech or crypto brand in India seeking explosive growth in 2025 and beyond:
👉 Connect with Digirovers today to supercharge your marketing strategies.
Visit: www.digirovers.in